In celebration of the premiere episode, Kendra Scott partnered with many of Downtown Austin’s most prominent properties to illuminate the city yellow, including a special custom star lighting display on Chamber member Fairmont Austin. Other Chamber members who participated in the light show include:

Additional participating buildings included 100 Congress, 360 Condominiums, 600 Congress, Hotel ZaZa, Northshore Austin, The Ashton, The Austonian, and The Catherine.



Inside the tank

Kendra shares about her guest appearance on Shark Tank, the importance of entrepreneurship, and how Austin has shaped her business into what it is today.

“That's what it takes to be an entrepreneur: you gotta shake in your boots sometimes.”

- Kendra Scott


In honor of the premiere, Kendra Scott will be making a charitable donation to DivInc, in effort to continue investing and supporting the entrepreneur community here in Austin. DivInc, a non-profit 501(c) 3 organization, supports underrepresented founders and entrepreneurs in Austin. DivInc's mission is to bridge the gap between underrepresented entrepreneurs and the resources they need to build profitable, high-growth companies. This donation from Kendra Scott, in partnership with all of the participating buildings, will help DivInc reach their 2020 Fundraising goals.

Watch our recent interview with Preston James, founder of DivInc, who shared how groups like DivInc can survive and thrive in our socially distanced world and what he’s learned on his path to becoming a well-established leader in this much less predictable world of early-stage entrepreneurism.



  • “Shark Tank,” the critically acclaimed and multi-Emmy®Award-winning unscripted business series that celebrates entrepreneurship, inspires a nation to dream bigger.

    Kendra’s guest Shark role further exemplifies her commitment to fostering entrepreneurship and helping small business leaders - especially women - achieve their dream on a national stage.


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