Opening Central Texas for Business Task Force to debut "Austin, Let's Be a City of Us" campaign

Campaign includes PSA, digital toolkit for area businesses

Posted on 06/24/2020

The Opening Central Texas for Business Task Force, in coordination with the Greater Austin Chamber of Commerce, tomorrow, Monday, June 22, will debut the “Austin, Let’s Be a City of Us” campaign.

WHAT: Austin, Let's Be a City of Us campaign debut
WHO: Austin Chamber President & CEO Laura Huffman; Austin Mayor Steve Adler; Roy Spence, Spence Communications
WHEN: Monday, June 22 at 1:30 p.m.

“Encouraging each other to maintain social distancing and wear a mask is the right thing to do and must be top of mind as we navigate this crisis,” said Huffman. “It is truly wonderful that so many leaders in our community from diverse backgrounds have come together to make this campaign a reality.”

The campaign, created by Roy Spence CEO of Spence Communications, encourages Austinites to be united in the commitment to wear a face mask to protect all of Austin from another spike in COVID-19.

"Austin businesses, more than most, know the importance of wearing masks to sustain the opening of the economy,” said Adler. We’ve got to do this, we’ve got to do this together, and we’ve got to do this now."

Local television stations will begin running the public service announcement this week. The PSA background music is “Touch the Sky” by Austin-based Grammy-nominated group Black Pumas. The PSA can be viewed here.

“Austin business owners and staff are working so hard to get back on their feet again," said Spence. "When all of us wear a mask, that’s one less thing they have to worry about. A mask on each of us is a win for all of us.”

Businesses are invited to visit to download a free digital toolkit with shareable assets that encourage Austinites to wear a mask. The task force is also developing plans for paid sponsorships that include branded collateral.

A high-res billboard rending is available to download here, and video files are available here.


PSA Transcript
As we open up businesses and begin rebuilding dreams here in Austin, let’s also open up a new day of listening and mutual respect—that while we are all different, there is an ‘us’ in Austin.

And today, Austin, our local business owners, our hospitals, and our neighbors need us to wear a mask.

A mask on each of us is a win for all of us.

Let’s be that city of us.

About the Austin Chamber
The Austin Chamber is a nonprofit membership organization that helps create jobs so people can find work, provide for their families and achieve prosperity. The Chamber invests in a broad range of programs that build, support, and diversify our regional economy.

About the Opening Central Texas for Business Task Force
The Opening Central Texas for Business Task Force was created in April 2020 at the request of Austin Mayor Steve Adler and former Travis County Judge Sarah Eckhardt. This task force is comprised of nearly 200 community and business leaders and is structured to represent a diverse set of stakeholders: small and large businesses, multiple industry sectors, business membership organizations, and community groups that support the needs of business such as transportation, public health, and safety. The work of this task force is to honor public health priorities and focus on how to thoughtfully and safely reopen our regional economy.