Many consumers today choose to pay more for merchandise and services from companies that make the world a better place. In addition, recent research has shown that many consumers, especially millennials, would switch brands to one associated with a cause.

So how do you build a strong socially conscious reputation?

We have a solution for that—The Heart of Business Summit.

Understanding that corporate social responsibility is at the core of business, the upcoming Heart of Business Summit is sure to inspire, educate, and engage—both business and nonprofit leaders—to build more meaningful and impactful partnerships.

Even the simplest acts of generosity, the ones we consider to be no big deal or could perhaps be regarded as free, are extremely important to the community and consumers. Just as customers are becoming socially conscious, employees (especially millennials) want more from their employer than a steady job and annual salary. Instead, employees are looking for companies that share their values and purposeful work that leaves them feeling fulfilled.

Keynote speaker Cecilia Abbott, First Lady of Texas, will share her vision and commitment to igniting “Texanthropy” that cohesively builds thriving communities throughout the state.

​In addition, the Summit will provide human resource directors, marketing and communications teams, nonprofit leaders and CEOs the opportunity to experience six compelling breakout sessions. They will explore the essence of corporate responsibility through community engagement, best practices that work, and the importance of partnerships beyond the almighty dollar.

As an added bonus, attendees will hear from Dr. Art Markman and Dr. Bob Duke, hosts of the popular KUT podcast series Two Guys on your Head, who will delve into the psychological benefits of corporate giving.

Claim your spot today and learn how to build more meaningful and impactful partnerships with the community and your consumers. The Heart of Business Summit will be held June 2 from 11 a.m. to 6:30 p.m. in the Sheraton Austin.

The event is sponsored by Netspend, ABC Home & Commercial Services, Brookfield Residential, encast, HEB, and St. David’s HealthCare.