Amplify Credit Union announces new Tech Ridge branch in North Austin
AUSTIN, Texas – Today, Amplify Credit Union announced plans to expand its North Austin footprint with a new full-service branch near Interstate 35 and Parmer Lane, marking its first new branch in nearly a decade. Amplify has filed permits with the City of Austin to develop a site located within the Centre @ Howard Lane shopping center. The new branch will serve individual and commercial members and feature a small meeting space available at no cost to its business members and community partners.
“We’re adding physical locations because we’ve seen that when members want confidence and connectedness, they often seek it in a branch,” said Stacy Armijo, chief experience officer at Amplify Credit Union. “It might be tempting to think that’s only members who have been banking for decades or who aren’t comfortable with digital technologies, but that’s not what we’re seeing. In fact, while Baby Boomers choose to walk into an Amplify branch to open accounts twice as often as they do so online, Gen Z is actually four times as likely to choose the branch over online.”
Amplify selected the Tech Ridge location following a market analysis conducted by La Macchia Group, a Wisconsin-based design-build firm specializing in financial institutions. The study identified North Austin, particularly the Tech Ridge corridor, as comparatively underbanked, with notable opportunity for expanded business banking services.
Armijo continued, “Amplify’s business banking has grown by leaps and bounds since we launched a full suite of treasury management services in 2024, all entirely fee free. This location in Tech Ridge will help us reach more businesses who want great rates on their savings, fraud protection tools like positive pay and unlimited transfers all at absolutely no cost.”
The Tech Ridge branch is projected to open in 2027, and Amplify is also pursuing additional expansion opportunities in high-growth areas, such as Williamson County.
For more information about Amplify Credit Union, visitgoamplify.com.
About Amplify Credit Union
Amplify Credit Union offers fee-free banking and award-winning lending to anyone who lives or works in Texas. In 1967, the organization was founded as the credit union for IBM employees in Austin. Today, it provides digital-first banking and lending services to over 50,000 members, including home loans, checking & savings accounts, commercial lending, and more. In addition, Amplify has been named a Top Workplace in Austin for three years in a row, and this year was named a Top 50 Workplace in the USA. The organization is rooted in its mission to improve the financial lives of its members and uses the proceeds from that to provide a safe place to call home for those without. Join us at www.goamplify.com.
Details
March 16, 2026
Amplify Credit Union
Name: Benjamin Perez
Email: Amplify@ECPRTexas.com