Innovate Austin is back! Join the Greater Austin Chamber of Commerce, SXSW, and new event series sponsor Accenture for the official launch of the SXSW 2027 season. Serving as the first of six dedicated events leading up to the main stage in March, the Innovate Austin series will once again showcase the full breadth of SXSW’s offerings and its transformative impact on the local economy and creative community.

Across the events, attendees will experience curated discussions, storytelling, and performances featuring past SXSW speakers, contributors, and artists. SXSW’s role as a catalyst for business, culture, and creativity in Austin and beyond will be highlighted.

At this kickoff session, hear directly from SXSW executive leadership on the 2027 vision, key footprint changes, and exciting new additions, including a dedicated Podcast Festival and the new 512 Club.

You will also get an insider look at enhanced attendee tech, new badge products, and exclusive Austin Chamber discounts ahead of upcoming registration deadlines. Following the presentation, stick around for curated, high-impact networking to connect directly with fellow Austin founders, corporate leaders, ecosystem builders and SXSW staffers.

Breakfast tacos, coffee, and water will be served. Parking validation will be available for attendees who use the garage.