Austin has officially graduated from a "college football town" to a global sports and live-event powerhouse. But behind every sell-out crowd at Q2 Stadium or roar at the Circuit of The Americas is a complex machinery of data, high-stakes innovation, and strategic economic planning.

Grab a seat at this exclusive panel featuring the architects of Austin’s sports landscape. Whether you’re a tech professional curious about sports-adjacent innovation, a business leader looking to understand the city's growth, or a sports enthusiast interested in the "why" behind the "how," this session offers a front-row seat to the strategy powering Austin’s future.


Featured Speakers
  • Andy Loughnane

    President
    Austin FC


    Andy Loughnane has served as President of Austin FC since the formation of the Club in January 2019, and his sports and entertainment background has encompassed leadership and sales roles across three major leagues in North America: MLS, NBA, and NHL. As President of Austin FC, Loughnane oversees all aspects of Austin FC’s business operations including: ticketing; sponsorship; merchandise; food & beverage; marketing; digital/social; broadcast; community impact; and stadium operations.

  • Reid Ryan

    Chief Executive Officer
    Ryan Sanders Baseball


    Reid Ryan is a sports executive that has worked extensively in professional baseball for over 20 years. Ryan currently serves as CEO of Ryan Sanders Baseball after rejoining the organization that he founded following a successful seven-year tenure as President of Business Operations for the Houston Astros.

  • Jordan Uppleger

    Vice President
    Event Management & Operations
    PGA Tour Events


    Jordan Uppleger serves as Vice President of PGA TOUR Events and previously led the PGA TOUR’s Dell Technologies Match Play in Austin. He will also oversee the TOUR’s return to Austin this fall at Barton Creek. Beyond his work with the TOUR, Uppleger is a past chair of the Austin Sports Commission and has played a key role in shaping Austin’s reputation as a destination for major sporting events.

  • JJ Gottsch – Panel Moderator

    Chief Executive Officer
    Austin Gamblers



Event Hosted by

Pivotal Partners

Foundation Partners

Corporate Partners

Terms & Conditions

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