Future-Proofing Your PDPs for AI Discovery: How to Optimize for Amazon Rufus, ChatGPT & More
Register
Learn how to optimize eCommerce product pages for AI discovery across platforms like ChatGPT, Amazon Rufus, Walmart Spark, and other smart shopping tools.
Event Outline
Welcome & Introductions
Quick overview of the AI shift in eCommerce search and shopping
Introduce panelists and their expertise
How AI is Reshaping Product Discovery
What is Amazon Rufus, and how does it work behind the scenes?
ChatGPT, Google AI Overviews, and Perplexity as shopping tools
Where brands are winning and losing in this new landscape
Text Optimization for LLMs
What makes a listing “LLM-friendly”?
How Rufus pulls and prioritizes info from product pages
Structuring titles, bullets, and enhanced content to guide AI
Common mistakes sellers make when optimizing listings
Visuals That Convert – and Inform the Algorithm
How visual content impacts AI search and customer decisions
Lifestyle vs. tech-spec vs. 360 images: what works where?
Image tagging, alt text, and formatting for better discoverability
Trends in AI-generated imagery for eCommerce
Metadata, Reviews & Retailer Requirements
The hidden layers: attributes, backend data, and reviews
How Amazon Rufus interprets Q&A, reviews, and “social proof”
Differences across platforms (Amazon vs. Walmart vs. Google Shopping)
Real-World Brand Examples & Results
Case studies of brands that restructured for AI discoverability
Visuals-first vs. SEO-first strategies: What moves the needle?
Panelists share wins, missteps, and lessons from live campaigns
Audience Q&A
Live questions from attendees on AI content, PDPs, and platform tools
Location
Online
Terms & Conditions
Our community events calendar features events held by Chamber members. These events are not endorsed by the Austin Chamber, though we encourage members to support other member organizations.
Event Details
Wed, Aug 20, 2025
1:00 PM - 2:00 PM
Hosted By:
imagine.io
Taylor Jones
8434427477
taylor@imagine.io