Defining Your Brand & Unique Value Proposition

Screenshot 2025 07 17 142522 Register

Join the Foundation for Better Business on Thursday, August 14 at 3 p.m. for Defining Your Brand & Unique Value Proposition, an engaging Ignite Essentials session designed to help small business owners develop a strong foundation for marketing, messaging, and growth.

Your brand is more than a logo or tagline—it's the experience, emotion, and value that sets your business apart. In a competitive market, a clear brand identity and compelling value proposition are critical for attracting customers, building trust, and standing out.

Through expert guidance, interactive activities, and real-world examples, you’ll learn how to:

Craft a compelling unique value proposition

Identify target markets & customer personas

Develop a strong brand identity and GTM Strategy

Light refreshments will be served.


Location
Better Business Bureau - Ignite Center

1805 Rutherford Lane
Austin, TX 78754


Terms & Conditions

Our community events calendar features events held by Chamber members. These events are not endorsed by the Austin Chamber, though we encourage members to support other member organizations.

Event Details

Thu, Aug 14, 2025
3:00 PM - 5:00 PM

Hosted By:
Better Business Bureau
Serenity Mixon
smixon@austin.bbb.org