Round Rock
Round Rock is nestled along the I-35 corridor in the heart of Central Texas. Ideally situated just north of Austin, the city has managed to make a name for itself offering an innovative and talented workforce, superior real estate, an unparalleled quality of life, and world-class education.
A LEADER IN BUSINESS AND INDUSTRY
Business is thriving in Round Rock, thanks to the vision and leadership of forward-looking business and civic leaders. Additionally, its superb location, low tax rate, low utility rates, advanced infrastructure, and high quality of life make it the ideal place for professional and financial services, life sciences, healthcare, innovative manufacturing, and technology companies to do business. Most notable is Dell Technologies, a multinational computer technology company whose headquarters have been located in Round Rock for over twenty years. In 2012, Emerson Automation Solutions, a division of Fortune 500 Emerson Electric, relocated its division headquarters to Round Rock, bringing 750 new jobs to the city. More than 4,000 businesses from budding entrepreneurs, to small businesses, and large-scale operations have found their niche in Round Rock’s dynamically diverse community.
EASE OF BUSINESS
The City of Round Rock’s Planning and Development Services Department operates under the guidance of a development philosophy, which directs staff to “make it happen.” The city and its staff are committed to ensuring that development projects are handled in a professional, timely, consistent and accurate manner. The city utilizes several innovative and effective tools to assist in the development process, including an online development and permit tracking tool, as well as an online GIS website, which maps utilities, zoning, flood plains, and other valuable data.
ROUND ROCK | WILLIAMSON COUNTY | AUSTIN MSA | ||
---|---|---|---|---|
Population 2020 | 119,468 | 609,017 | 2,283,371 | |
Population growth 2010-2020 | 19.6% | 44.1% | 33.0% | |
Land area (sq. mi.) 2020 | 37.6 | 1,115.8 | 4,219.5 | |
Median age 2021 | 33.8 | 36.1 | 34.7 | |
Households 2021 | 44,552 | 232,052 | 894,088 | |
Home ownership rate 2021 | 62.0% | 70.6% | 57.4% | |
Median household income 2021 | $85,449 | $90,473 | $81,998 | |
Per capita income 2021 | $38,228 | $41,068 | $41,805 | |
High school grads 2021 | 93.5% | 94.0% | 90.9% | |
College grads 2021 | 41.4% | 42.8% | 46.0% | |
Labor force 2020 | 72,388 | 318,447 | 1,242,659 | |
Unemployment rate 2020 | 5.4% | 5.9% | 6.2% | |
Public school enrollment 2021-2020 | — | 125,206 | 338,710 | |
High school graduates 2019 | — | 8,470 | 21,607 | |
Retail sales 2020 | $2,962 mil. | $9,812 mil. | $37,406 mil. | |
Business 2020 | Establishments | — | 12,676 | 65,881 |
Employment | — | 179,754 | 1,031,078 | |
Average salary | — | $66,428 | $72,107 | |
Mfg.business 2020 | Establishments | — | 424 | 1,942 |
Employment | — | 14,374 | 61,958 | |
Average salary | — | $147,590 | $113,744 |
Sources: Texas Comptroller for retail sales; Texas Workforce Commission for labor force, unemployment, businesses, employees, and salaries; Texas Education Agency for public school enrollment and graduates; ESRI for 2021 demographic estimates; and U.S. Census Bureau for all other data.

Contact
Round Rock Chamber
Jordan Robinson
President & CEO
212 E Main St.
Round Rock, TX 78664
Phone: 512.255.5805