Purple, the global intelligent spaces company is opening a new North American headquarters in Austin. Austin’s profile as a nurturing hub for innovation and fast growth enterprises made the city a strategic choice for Purple to establish itself in and attract a dynamic sales and customer support team. The team will serve Purple’s extensive existing U.S. customers including Hyatt Hotels, Legoland and Outback Steak Houses, as well as reaching out to new prospects, service providers and partners across the region. The company is currently recruiting 25 staff for its office in Downtown Austin.

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