CJ and Rebecca Shaffer didn’t follow a conventional path into real estate—and that’s exactly why KURB Group is redefining the standard in Austin’s luxury market. Their journey began in Las Vegas, where they launched a boutique marketing and sales business that grew into an enterprise-level firm serving the entertainment industry. From brand development to multi-channel campaign execution, they built a reputation for creating impact from the ground up.

CJ later joined a Fortune 500 company, where he was tasked with reviving underperforming real estate regions. By leveraging luxury brand partnerships, complex co-branding initiatives, and market-driven strategies, he successfully turned loss into profitability. Rebecca, meanwhile, pivoted into sports and entertainment, leading the Austin Spurs to record-breaking sales over four years. Together, their professional history reads more like a case study in business innovation than traditional real estate.

At KURB Group, that background is their superpower. Every listing is treated as a brand. Every strategy is bespoke. Rather than relying on templated approaches, they analyze data, trends, and buyer behavior to craft positioning that resonates with today’s high-expectation consumers. Their marketing delivers 7x the impressions of standard listings—by design, not chance—using a blend of grassroots partnerships, digital strategy, and high-impact press.

More than just top-producing agents, CJ and Rebecca are advisors, brand architects, and market strategists. KURB Group offers full-service consulting, branding, and planning for new developments and commercial real estate ventures. Their most recent project, Escala Hills, is a testament to their holistic approach.

Located in one of Austin’s most rapidly evolving areas, Escala Hills answers a need that has long gone unmet: modern, architecturally significant homes that blend aesthetic value with everyday function. As demand grows from transplants arriving from markets like LA, New York, and San Francisco, there’s been a clear void in Austin’s inventory—too few homes that reflect the high-design sensibilities buyers have grown accustomed to.

Rather than accept the limitations of the local housing stock, KURB partnered with architects, builders, and developers to bring Escala Hills to life—a curated community that reflects the lifestyle Austin’s newest residents are seeking. The grand opening, set for June 12, will feature a ribbon cutting with the Austin Chamber of Commerce, marking a milestone not just for the project but for Austin’s broader shift toward modern living.

Only a small percentage of Austin’s top real estate professionals come from strategic business backgrounds. Even fewer understand how to bridge the gap between development and demand. That’s what sets KURB apart. Whether guiding a client through the sale of a luxury residence or consulting on multi-phase community planning, the Shaffers bring a clarity of vision that drives real results.

In a competitive market, strategy is the differentiator—and KURB Group delivers it with precision, purpose, and a proven track record.

www.kurbgroup.com | www.escalahills.com