One story at a time: KVUE builds community relations

One story at a time: KVUE builds community relations

Posted By Greater Austin Chamber | Oct 23, 2017
Membership Print Article One story at a time: KVUE builds community relations

Local news station wins Greater Austin Business Award for public service

For more than four decades, KVUE has reached nearly five million households in America. Although many of us may think of them as just a local station that talks about the weather and road conditions, KVUE provides value to the lives of many residents by informing them of regional issues that impact their daily lives. Reporters review and research the information to ensure that each news story is concise to provide viewers with information they can comprehend. These local reporters are also able to follow-up on stories in a way national correspondents are unable to do.

“Reporting on the stories and issues that affect Central Texans is our mission each day,” says Patrick Buchta, KVUE Community Service Coordinator. “We strive to build upon KVUE’s legacy of journalism with integrity and innovation on all platforms so that we are able to give our viewers accurate information that matters most to them.”

In addition to searching for personal stories throughout the Central Texas region, KVUE has also been relentless in creating a bridge of caring between local businesses and the community through public service initiatives. Each year, KVUE donates hundreds of thousands of dollars of in-kind promotion, news coverage and volunteer hours to numerous community partners including Make-A-Wish, SAFE, Coats for Kids, and Big Brothers and Big Sisters.

“At KVUE, Community Service is our top priority,”says Buchta. “We are proud to have such a powerful platform to work with in enhancing the lives of Central Texans. It allows us to focus daily on our commitment to serving Central Texas.”  

Recently, KVUE won the Cook Walden Community Relations Award. The accolade, a category of the Greater Austin Business Awards program, recognizes an organization that demonstrates a successful approach to corporate social responsibility in the community.

Since the award ceremony, KVUE has tirelessly reported on the impact of Hurricane Harvey, Irma, and Maria, and teamed up with TEGNA Inc. and local partners to produce the “Texas Strong: Harvey Can’t Mess with Texas” benefit concert. The station has provided the community with a complete list of businesses that are lending a hand to relief efforts and ways they can help.  

For more information on KVUE, click here.

Photo credit: @KVUE

Pictured: Kristie Gonzales (center) President and General Manager of KVUE, stands with team after receiving the Cook Walden Community Relations Award.

Greater Austin Chamber

The Greater Austin Chamber of Commerce focuses on how the Austin Region works. We serve as the voice of business for 2,800 organizations representing a combined workforce of about 330,000 employees throughout Central Texas. Our mission is to provide leadership that facilitates the creation of a prosperous regional economy and effective advocacy for members.