At Bite Point Media, we believe the future of motorsports is bigger than the track, it’s about people, stories, and community. It’s about capturing the moment that moves you, the spark that turns passion into purpose.

That belief is rooted in experience. Over more than a decade working through junior motorsports, we’ve seen firsthand the challenges drivers, families, and teams face, not just in competition, but in building a sustainable path forward. In recent years, we’ve taken those lessons and focused deeply on where we can truly move the needle and make a difference.

That’s why being a member of the Austin Chamber means so much to us. It connects us to a network of businesses and leaders who are all working to build something meaningful in this city.

Over the past year, we’ve been focused on developing a new kind of platform, one that supports young drivers as they navigate both the competitive and business sides of racing. Motorsports has always required talent and determination, but today’s drivers also need to understand branding, partnerships, and how to connect with fans in a digital-first world.

That’s where Bite Point Media comes in.
Through our Motorsports as a Platform (MaaP™) approach, we’re creating an ecosystem that brings together drivers, fans, partners, and community organizations. Because when everything aligns, a breakthrough performance, a fan’s first race, a brand finding authentic connection, that’s the moment that moves you.

One of the most exciting parts of this journey has been collaborating with incredible partners who share our vision.

Working alongside brands like Happy Chicks and Live Oak Brewing, as well as engaging with the Austin Chamber, we’ve been able to activate ideas that go beyond traditional sponsorships. Together, we’re creating experiences that connect people to the sport in more authentic and engaging ways.

We’re also building a new fan hub designed to give supporters a deeper connection to the drivers and stories they care about. It’s not just about watching a race, it’s about being part of the journey.

From behind-the-scenes content to interactive experiences, we’re focused on creating more of those moments, the ones that stay with you long after the checkered flag.

What makes Austin the perfect place for this?

It’s a city that thrives on creativity, entrepreneurship, and collaboration. The same energy that fuels its music, tech, and startup scenes is exactly what’s needed to evolve motorsports for the next generation.

As we continue to grow, we’re proud to be part of a community that values innovation and connection. We’re excited about what’s ahead, not just for Bite Point Media, but for the drivers, families, partners, and fans who are helping shape this movement with us.

Because in the end, motorsports isn’t just about speed. It’s about the moments that move you, and the people and communities that bring them to life.