At the January 30th Tech Talk, Chief Programming Officer of SXSW, Hugh Forrest, introduced the new Space Track to the SXSW lineup and shared other new elements to look forward to at this year’s conference. The session was graciously hosted at the gorgeous H-E-B Eastside Tech Hub and provided the perfect setting for this future-looking conversation.


  • Attendees got the inside scoop from Hugh on everything from new additions to the Book Reading program to the overall shift in the SXSW strategy of including tech elements throughout the conference tracks. As always, Hugh shared his insights with a fun, interactive session that left everyone excited for this year’s Southby.

    See Hugh's presentation

  • There are many benefits to being a member of the Austin Chamber, including substantial discounts on SXSW badges! If you’re interested in joining the Chamber, you can learn more and chat with us online below.

    Check out our membership options

As always, thank you to our PowerUp series sponsors, who help enable us to provide quality programming throughout the year! Interested in attending future PowerUp or other Chamber events? Check out our events calendar.


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