What’s trending in health-tech?

Posted on 03/06/2015 by Greater Austin Chamber of Commerce

We at the W2O Group make a habit of translating digital data into useful insights for our clients. With SXSW right around the corner, we thought it would interesting to examine a year’s worth of Twitter data to understand what has been trending in health-tech & life sciences, and predict which topics will be of relevance in the future. We compiled the data into two infographics, the first of which you can view and share below, and the second will be released tomorrow.

The analysis focused on content created and shared between three unique communities: healthcare practitioners, Austin thought leaders, & the global Twitter audience. We examined deltas between conversation patterns for each group, what they were saying about health-tech & life sciences, when there were peaks in the conversation, and which profiles were leading the dialogue. To complete the analysis we utilized twitter data and our proprietary MDigitalLife community of 500k+ physicians, the world’s first and only database to map physicians’ digital properties to their official government registries.

View, share, and comment on our health-tech infographic below, and make sure to check back tomorrow for the life sciences installment. To learn more about our methodology, please contact us: info@w2ogroup.com.

Greg Matthews is dedicated to the study and strategic evolution of online healthcare communications and is the creator of MDigitalLife: Understanding, engaging and activating physicians in the digital age. As a managing director at the W2O Group, Matthews is a strategic advisor to dozens of the largest and most successful healthcare companies in the world. He is also a member of the SXSW Health Advisory Board and the Mayo Clinic Center for Social Media External Advisory Board.


Related Categories: Chamber, Innovate Austin