2014 SXSW Interactive Social Media Conversations
The Austin Chamber of Commerce, through its Innovate Austin initiative, and in partnership with leading integrated marketing firm W2O Group, today announced key analysis of 2014 SXSW Interactive festival highlights tracked through their collaborative social media heat map over the festival's five day run. The project marks the launch of an ongoing initiative between the Austin Chamber and W2O Group that seeks to track, measure and benchmark conversations surrounding key issues of relevance to Austin's fast-growing startup community, including talent, capital, innovative ideas and building a cohesive ecosystem.
Time Lapse (March 2-13)
Seven out of Ten consumers believe being actively involved in the Chamber is an effective strategy for enhancing a company’s reputation and for demonstrating that it uses good business practices (Shapiro).