2014 SXSW Interactive Social Media Conversations

The Austin Chamber of Commerce, through its Innovate Austin initiative, and in partnership with leading integrated marketing firm W2O Group, today announced key analysis of 2014 SXSW Interactive festival highlights tracked through their collaborative social media heat map over the festival's five day run. The project marks the launch of an ongoing initiative between the Austin Chamber and W2O Group that seeks to track, measure and benchmark conversations surrounding key issues of relevance to Austin's fast-growing startup community, including talent, capital, innovative ideas and building a cohesive ecosystem.



Time Lapse (March 2-13)

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When consumers know that a small business is a Chamber member, they are 44% more likely to think favorably of it and 63% more likely to purchase goods or services from the company (Shapiro).